Mayanot Birthright is one of the biggest Birthright providers in Israel. One week after this video’s release, it was on YouTube’s 100 most downloaded videos. In 2007, when HOFFMAN PRODUCTIONS launched this campaign, Mayanot saw an over 100% increase in participants from the year before. Over 3,000 young Jews from all over the world will travel with Mayanot Birthright this year. A tremendous success story for both Mayanot Birthright and HOFFMAN PRODUCTIONS.