This year, Nike Football gained an incredible partner for telling stories; the NFL. The challenge has been to bring the jersey back as an icon of absolute fandom. To generate excitement in key markets, we followed a few of the NFL's greatest players as they hand delivered first-edition Nike jerseys to various cultural influencers repping some of the nation’s most fanatic cities.
In this film, Victor Cruz presents the first Nike Giants Jersey to one of his most talented fans: J. Cole.
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