Baynounah was commissioned by the Abu Dhabi Media Company to be a new general entertainment channel for the Abu Dhabi region. I developed the concept of Baynounah as a window onto the diversity and colour of Abu Dhabi and the UAE, educating and entertaining the viewers, who would look to the channel for the true Emirati viewpoint. Baynounah was designed to behave as a looking glass bringing the core values of Abu Dhabi into focus. I designed a complete channel package including a series of logo stings, menus and promos.
I produced this work whilst employed as a senior designer with Lambie-Nairn.