For GDC 2012, iam8bit was invited to create a crowd-sourcing experiment. It was very BIG and MAGNETIC.

Over the course of five days (March 5 thru 9), attendees were tasked with creating the NEXT GREAT VIDEOGAME CONCEPT using oversized magnetic words, slapping them onto a 20-foot-wide metal wall. If your imagination could muster it, we probably had a word (or words) for it.

Once the TITLE and GENRE were established, an all-star lineup of industry artists (from character to concept designers), worked their magic on a Cintiq 24HD. Their goal: Make visual sense of each INSANELY TWISTED concept.

To think, before the eyes of thousands of GDC attendees, a billion dollar franchise could have been born. (Side note: We can attest that at least one licensing inquiry was made regarding a feature film.)

A very special thank you to all the artists who contributed:

Franky Aguilar
Derek Brand
Greg Broadmore
Kinman Chan
Nathan Dollarhite
Seth Forester
Will Guy
Kim Herbst
Erich Meyr
Dawn Rivers
Levi Ryken
Ben Taylor
Ben Thompson


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