Financial advisors: Your clients need to hear from you now more than ever. Are you saying the right things? In this video interview, Marie Swift of Impact Communications interviews Steve Wershing of The Client Driven Practice to explore the idea of doing Crisis Focus Groups -- using a virtual, turnkey service -- as a way to understand:
- If you are you reaching out too little, too much, or just the right amount
- How people want to be updated - emails, letters, calls, meetings, video chat, group or individual
- What is most helpful about what you have been saying/sending
- What is not helping
- Their biggest concerns
Once you understand these things, then you can tailor your messages to your clients and maximize their effectiveness. We are living in an unprecedented time and you want to give your clients exactly what they need to manage through all the challenges.
Watch this video interview to learn from Steve and Marie now.
Learn more about the virtual focus group service at ClientFocusGroups.com