This is the competition spot I directed for 4 Music via Box TV for Capri Sun.
In this instance I also came up with the creative to win the initial pitch so this really was a birth to delivery experience which always feels good.
This was shot on a Sony F3 by Dom Kersey and Alistair Saunders provided the Art Dept.
The idea was to show cool 'geeks' sharing the wonder of Capri-Sun with the 'unsuspecting' target audience in their own unique (handmade) way.
I wanted to capture everything in camera live as we shot rather than using post production to give this a more 'real' feel.