HERSHEY'S TURNS ITS PACKAGING INTO A GALLERY FOR FEMALE ARTISTS.
The Brazilian 'Her/She' campaign redesigned wrappers for International Women's Day.
In Brazil, Hershey's used International Women's Day to showcase work by female artists on its packaging, in a campaign that also played off its brand name containing the words "Her" and "She."
Created by BETC in Sao Paulo, the "Her/She" campaign printed 30,000 chocolate wrappers with the work of six artist/influencers: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The limited-edition bars will be available in selected Carrefour stores in Brazil and on the Hershey website.