Following the success of their web TV channel, car maker Renault made the bold foray into branded programming with the launch of their own TV channel on Sky.
A full identity package was created for the launch comprising 5 idents. I designed and directed the production of the full on-screen presentation system. Encapsulating their chic modern personality in a clean animated approach, I based the creative around a yellow, winding road representing a dynamic and delightful journey through a world of unexpected and surreal surprises.
I produced this work whilst employed as a senior designer at Lambie-Nairn.