I have recently produced this title sequence for the Madrid based event "Mad in Spain". The typographic elements are actually ceramic-based vintage lettering, which was hand-painted and later filmed in natural scenery. The intention was to depict very distinct elements as part of the same ecosystem, similarly to the various distinct speakers coming together for the event.
Below is a link to a short behind the scenes video that illustrates some of the process. The project was shot using various lenses, but mainly a 14mm, 16-35mm, 50mm and a 100mm macro on a Canon 5D using the Dynamic Perception dolly.
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Director: Nando Costa
Animation: Nando Costa
Production Company: Superfad
Music: World Gang