When people ask me why I love doing what I do, the answer is simple. It’s because I create and make something new everyday. Being creative isn’t something that switches on at the office, it’s something that we constantly live. It has the ability to make people smile, laugh, and admire. Through the Easter weekend, I once again witnessed my partner (a creative) who lives a typical creative life – tirelessly coming up with weird ideas, even on a do-nothing day at the beach. As stupid as he looked, it actually brought a smile to my face. Without it, the world will be so boring! An equation only has one outcome. Creativity has infinite possibilities- that’s why I love what I do.