We were tasked by outdoor clothing brand Rab (rab.uk.com) to produce a promotional video for a new range of jackets launching in Spring 2012.
The brief was to create something different, inspirational, clean, bright and colourful to promote the new jackets, made with a waterproof and breathable fabric called Pertex Shield.
We came up with the concept for the piece and developed it into an idea where the video itself is purely constructed using stills and text, no live action. The backgrounds were all supplied by Rab, we used photo-mapping techniques to make them 3D. We overlaid all the text and the jackets themselves, which changed colour to highlight the breadth of colours in the range and animated the text features on to the jackets.
Created using Apple Motion, Photoshop and Illustrator.