Sabre Holdings is the global leader in travel solutions and technology. Their services are used by major airlines and travel agencies in almost every country. The challenge for Sabre is presenting a unified marketing effort for a global audience. For their latest product launch in the travel technology industry, Sabre turned to AMS Pictures, a Dallas-based production company, to help find that marketing answer.
Presented in over 8 languages, Creative Director Mark McGovern worked with translators, talent, and producers around the world to create a truly effective global piece. Sabre planned to debut this video at major travel conferences, trade events, and on the internet. Taking in the global atmosphere, Mark needed to dive into different cultures and translations to match the effectiveness of the message in the United States, not to mention avoiding any cultural faux pas in the process. Keeping his mind on the end-goal of the project, Mark worked hand-in-hand with Sabre Holdings, using his creative knowledge and expertise while applying Sabre’s marketing vision to provide the results the client was hoping for.
The end result of this piece speaks for itself. This project has enjoyed high praise from Sabre Holdings and its content is still being viewed by clients and potential clients around the world.
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