Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the process, learning aspects, transmedia and business models.

This is the fourth part of the talk we had with Christian during spring 2012. In this short video he talks about the development process for a transmedia project such as 'Cloud Chamber'; how to apporach it, how to organize it and the challenges in this regard.
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Cloud Chamber is a science drama inspired by space. Herein players collaborate to uncover the story of a young scientist who has risked her sanity and betrayed her father in order to save humanity from itself.

The science is real, the story is fiction and the truth about space unknown. It is fiction with documentary elements - Internet-centred with extensions to mobile and TV.
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