FRED PERRY SUBCULTURE VIEWZIC SEESION 2012
Music by BYE BYE BADMAN 'BEE' (facebook.com/trippersound)
30th March, 2012
KT&G SANGSANGMADANG LIVE HALL, SEOUL
Presents by FRED PERRY SUBCULTURE
Producer & Director PARPUNK(parpunk.com)
Live Visual Motion Graphic by VJ LEEYOONSUNG
Midnight Romantic Club
Chief Producer & VIDEO Director MKisVANDAL(facebook.com/Mkisvandal))
Photograph ZEEMEN, KRANBERIBOI
KT&G SANGSANGMADANG LIVE HALL STEP
General Manager KIM GENIE
Assistant Manager PARK MI RI, JANG HYUN JUNG
Technical Engineer DAMIAN LEE
Sound Engineer JUNG YEON HAK, LEE HYUN SU
Lighting Designer KIM JI WON, KIM JUNG YUN
Led GOOD MEDIA
FRED PERRY KOREA MARKETING DEP.
Marketing Team Manager KOH HYUN
Marketing/PR Assistant Manager CHO SUNG HUN
Marketing/PR LEE YUMI
FRED PERRY SUBCULTURE
Subculture is Fred Perry’s new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club – the oldest independent music venue in Britain – in September 05.
Why is Fred Perry involved with music?
Because it is the original sportswear to streetwear brand – initially adopted by Mods in 1959 because “They could wear it all night and still look good in the morning” – it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival – the laurel has been ever present. Passed from generation to generation as an understated timeless classic.
Since its launch, Subculture has also often been the first to feature the latest underground sounds on a global basis. This includes The Young Knives, The Rakes, The View, Black Lips and The Draytones – many of whom are now reaching global fame. Alongside the definitive British guitar bands, we have also featured The Klaxons, New Young Pony Club, Metronomy and Shy Child – showing the depth of the musical heritage and contemporary relevance of the Fred Perry brand.
Subculture has also been honoured by music legends such as Paul Weller, Graham Coxon (Blur) and Terry Hall (The Specials) playing the unique venue that is The 100 Club.