Channel [V]'s For the Love of Music

We wanted to create something different. Something big. A homage to the artists that have made an impact on music.

Conceptualized in-house and inspired by video-art from a NYC hotel elevator, the [V] creative team wanted to build a journey through a musical wonderland using a video montage. Creative agency Where There’s Smoke was tasked with making the impossible, possible.

We aimed to mix the paints of Hieronymus Bosch and Warhol; to feed the hues to the Gods of music and watch them sing in image; to build the beast and let it bleed… and so it began.

Using Channel [V]'s best resource – music videos, the XYZnetworks Music Channel’s creative team and WTS tirelessly searched through thousands of clips from hundreds of artists - destined to locate the perfect scenes, characters, and icons to build these mystical worlds.

A first of its kind, the ‘For the Love of Music’ spot features music’s biggest and best artists; from Nirvana to Lady Gaga, with hundreds of artists featuring in the final 1 minute, 45 second commercial.

WTS delivered over 100 re-badged on-screen assets and broadcast elements. Re-branded. Re-imagined.

Music by Blue Angel Lounge, entitled "Mutters".

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