Tobacco Marketing – still up to their (new) old tricks
Tobacco advertising is supposed to be a thing of the past. New Zealand banned it back in the early nineties. Despite this the tobacco industry in New Zealand is spending more on marketing than ever before. Considering the tobacco companies tell us they can't do anything, what on earth are they spending so much money on? Gerard will provide a valuable insight into the dirty tricks, underhand tactics, spin and moral ineptitude that it takes to sell tobacco in New Zealand.
Learn how the industry works, and the tactics to stop them.