Ogilvy Singapore commissioned Cirkus to produce this epic Huggies Free to Be spot.
Cirkus set out to create a tactile naive cut-out world as per the below style frame that we submitted at pitch stage.
This team really got stuck into this project and we ended up using every animation technique under the sun which gives it the lovely hand-made feel. The spot won 1 gold for Best Direction and 1 gold for Best Animation at the Singapore Creative Circle Awards.
It also won a Bronze at the Axis Awards 2009 for Visual Craft.
Read more at cirkus.co.nz/#projects