We were commissioned by UKTV to rebrand their flagship entertainment channel, Watch. Underpinned by a new positioning that explores the extraordinary, the channel is redefined to give the viewer a much more captivating, disruptive and unexpected experience with a strong launch for the highly anticipated Grimm from NBC Universal, as well as JJ Abram’s Alcatraz and Primeval: New World on the horizon.

The work includes a brand new identity including logo and OSP, new promo toolkit, idents, IPPs, DVEs, blips, and bumpers.

Concept, design, direction: DixonBaxi
VFX production: Analog
Sound Design: MassiveMusic

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