A commercial produced by the KHON 2 Creative Services Department for King Windward Nissan, in Kaneohe, Hawaii.
At the time King Windward Nissan came to us with a plan to advertise on our station, it had been a few years since they had done television advertising. They came with a well-established brand and product, as well as an easily recognizable jingle they had continued to use in their radio campaigns while on hiatus from broadcast tv.
King Windward wanted a new imaging campaign -- they were comfortable with the brand, and confident in their business models, but wanted to emphasize their intrinsic understanding of the community, people, locations, and cultures therein, and to project these shared values through our advertising.
CLIENT: King Windward Nissan
CREATIVE: KHON Fox 2
DIRECTOR/PRODUCER/WRITER: Beau Cuizon
EDITOR: Beau Cuizon
DP/CAMERA OP: Beau Cuizon
GRIP/ASSIST: Ka'aina Paikai
VOICE OVER: Ocean Kaowili