this was a pretty exciting shoot to be a part of. we got to go inside one of Cisco's data centre and spend the day looking for interesting shots and compositions. Matt had some rough boards and shot ideas for us, but most of the visuals were inspired by what we all saw there. it was fun shooting for something that would be so heavily covered in animation and text in post. it meant we had to think in a new way and make sure the shots we long, slow, and composed in a way that fit what would be added in post without knowing exactly what would go where.

// directed and edited by Matt Rutherford of ROCNOIR (
// cinematography by stillmotion
// shot on the Red Epic with the Red 17-55mm and Zeiss Cp.2 lenses all on a Zacuto rig.
// camera movement by the Cinevate Ballare dolly, Atlas 200, and Kessler Pocket Jib,

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