In this presentation, I provide an overview of my research into using twitter sentiment and message volume as inputs into modeling stock price movements. A quick and dirty linear regression model using Twitter Sentiment, the Number of Tweets per day, the VIX Closing price and the VIX Price change delivers a simple model for the S&P 500 SPY ETF that has an accuracy of 57% over 6 months (tested on out-of sample data). This model was built using data from July 11 2011 to August 11 2011.
Note: Accuracy is a measure of predicting the direction of movement. Being accurate and making money from that accuracy is two different things.