ZSPACE has created a colourful new look for Nine Network Australia. The 2012 branding first went to air on Sunday 15 April - a huge night for Nine. We worked closely with Nine creatives to achieve a complete branding package that is softer, colourful and inviting. The idea was to showcase the incredible programs and talent that Nine has in store, with a look that moves away from the logo dominance of the past.
ZSPACE played with the Nine logo, wrapping it around the talent in a fun way. In the year of the London Olympics, the traditional Nine blue stays, but is joined by five new colours in a rich red, yellow, green, orange and purple. The high gloss that viewers expect from Nine re¬mains with the added colours providing a fresh, broad appeal.