ode is a fragrance-release system designed to stimulate appetite among people with dementia. ode is a partnership between Rodd and the Olfactory Experience. myode.org
ode has been funded and supported through the Living well with dementia Design Challenge, a competition run by the Design Council and the Department of Health to rethink life with dementia.
Identity and video direction: Why Not Associates
Line illustration: Mike Nicholson
Photography: Julian Germain