Promotional video created for The Healthy Back Bag Company.
Based in London, The Healthy Back Bag Company create elegant, ergonomic designed bags from a range of materials that include leather, hemp, canvas, microfibre and recycled PET.
The Healthy Back Bag's unique teardrop shape distributes weight evenly along the length of your back rather than pulling from one point on the shoulder. The non-slip strap ensures the bag stays put and there are no rigid parts in or around the bag, so it contours to your shape, encouraging good posture.
Animation by Brandify
Sound by Daniel Kim Birch
Photography by Tiffany Lin and The Healthy Back Bag
Project details: http://www.brandify.co.uk/portfolio/hbbshowreel/