Fe y Alegría is a jesuit religious foundation known because his annual raffle found raising. The raffle is sold at catholic schools and related to it, this campaign should motivate them and serve as sales material.
As time went by, collection drives and foundations started losing credibility. We needed to show people what Fe y Alegria Foundation really does, bring free education where no one else does in Paraguay, in a low cost campaign.
First stage: get the support of brands to make the production and communication campaign, because the foundation had no budget enough. Second Stage: do the trek with 2 adventure teams, photographer, producers, tv cameras and bring enough content for: website, social media, movie theater and a TV show. Third stage: launch and communicate Fe y Alegria´s annual raffle
Advertiser/Client: FUNDACIÓN FE Y ALEGRÍA
Product(s)/Service(s): NATIONAL COLLECT
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Arturo Valiente
Creative: Rene López, María Silvia Duarte
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Creative Director: Jorge Tercarioli
Account: Ada Cabral