First, we decided that the package for this whisky would no longer be elegant, restrained... and boring. Second, we developed three concepts based on youth insights on drinking situations, witch we call "limited edition moments": 1 BBQ WITH THE GUYS 2 DINNER WITH HER DAD 3 BEFORE THE FIRST DATE And the last, we designed 3 packagings based o those concepts.

Advertiser/Client: LA CAOBA S.A.
Product/Service: BLACKSTONE
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Art Director: Noelia Pérez
Designer: Lucas We
Designer: Nathalie Pera
Designer: José Báez
Designer: Orlando Giménez
Account Supervisor: Ana Guanes
Advertiser's Supervisor: Rodrigo Rojas
Planner: Rodrigo Weiberlen

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