With this projekt we wanted to show what kind of control big companys like Apple and Windows got with their uncanny valleys. Little firm managers are thinking about what they might have to do with their buttons and logos. Maybe they even think that this kind of realism is desirable! But it isn't! It's just more than realism! It's a lie that looks so fantastic, so amazing. This glossy effect could not work if you would take it into the real realism.