I teamed up with Hennessy (hennessy.com) to create a two part launch video for their Wild Rabbit (neverstopneversettle.com) campaign.

Part 1.

We decided to start with the HOT 97 (hot97.com) 97 Seconds interview with Miss Info's (missinfo.tv) and her thoughts of the Wild Rabbit campaign. We played around in Adobe After Effects with some of the wording Miss Info used to describe her Wild Rabbits.

Part 2. (coming soon...)

We followed Miss Info on the red carpet and through the Wild Rabbit launch party where we caught up with celebrity guests Victor Crus, Erykah Badu, Martin Scorsese, and many more. The night was finished off with performances by Missy Elliot, Timbaland, and Erykah Badu.

Canon 5D mkII
Panasonic AF-100
Zeiss 50mm f/1.4
Sigma 24-70 f/2.8
Bogen 546 w/ 504HD head
4pc 1' x 1' Litepanel LED kit
Zoom H4N
Rode NTG-2
Sennheiser ew500 lavalier

Apple Final Cut Pro 7
Adobe After Effects 5.5

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