Leica Professional Store Tokyo held an opening reception on March 1, 2012. This video features footage captured from that evening. This store is the world’s first directly-managed store serving the needs of professional photographers for Leica Camera AG in Germany. The new store will focus on medium format single-lens reflex cameras with the Leica S-System, which meet the needs of professional users, among a lineup of Leica Camera’s products. It is a cozy lounge-type store equipped with a number of facilities, which allows customers to feel the high quality that professional photographers want, by trying to use the products right there, while experiencing the usability of the products and knowing how to use them.