SKORA is a new company with new vision and philosophy. This means that we can do things differently and are not in a position of trying to undo all the marketing and design practices that are the foundation of conventional athletic brands and products.

At SKORA, we look at things differently We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.

Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for. We are free-thinking and challenge conventional wisdom. We believe in common sense, rational principles and challenging the status-quo.

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