UPDATE: This commercial won a Student Lone Star Emmy Award!
I wrote, directed, produced, and edited this Nissan commercial for the 2012 Texas Tech Advertising Team. Kyle Parker did the fantastic camera/audio work in addition to extra editing, titles, and logos. Caroline Lefebvre produced and rocked the storyboards. Starring Henry Wilson and Aida Barrios.
A little more insight into our creative concept:
Our target market for this Nissan campaign was multicultural millennials (18-29 year olds). During our research, we found that many individuals in the target market name their car. This was done out of love for their car in addition to fulfilling the universal millennial need for self-expression. This all led us to "Love What Drives You" as our campaign slogan.