-- Customers can´t buy, what they can´t find --
Therefore search is a key factor for the success of ecommerce sites.
Relevace tuning, facetted search, geospacial search, log analysis....
....Peter Spiske, CEO of SHI Elektronische Medien GmbH (shi-gmbh.com) and Jay Hill from Lucid Imagination talk about the challenges for search engines in ecommerce sites.
In the second half of this clip, Jay Hill shows how ebay Kleinanzeigen, Sears, Macys and Zappos have mastered these challenges using the open source search server Apache Solr for their successful ecommerce sites.