This is NOT a real commercial, neither a real product. This video is made for academical purpose only, not for making any sales.
Project of Joy Li
Camera: Erwei Zhang
Editing: Joy Li
Staring: Chloe Shi, Stacy Yan, Joy Li
Voiceover: Chloe Shi
Narrative: "I put make up on everyday, but I never feel satisfied with my face." "Uniface newly developed a 'Bionic-skin' face mask and 'Cell-blending' glue." "Simply by one spray, you can have all the beautiful facial features." "Perfectness is only one step away - Uniface."
Chinese young women are having a negative self-evaluation when exposed to mainstream beauty standards shown by the media. A large number of them are overdoing make-up and plastic surgeries, however, they are not becoming more attractive but look like clones of each other. My project is a dream-fulfilling facemask for contemporary Chinese women. It is branded and commercialized to ironically communicate how media has manipulated women’s desire to have the same extreme facial features. My goal is to raise the awareness of this beauty issue, and to make women rethink about what they are doing to themselves.