Donating 2-Barcode Water - Minewater [mine:wɑ:tə(r)] Barcodrop Campaign Film
Advertised brand: MINEWATER (CJ CHEILJEDANG)
Advert title(s): Donating 2-Barcode Water
Headline and copy text : BARCODROP is changing the world drop by drop.
Advertising Agency: Cheil Worldwide / Seoul / Korea
Agency website: http://www.cheil.co.kr/kr
Creative Director: Hongtak Kim
Art Director: Han-gyu Lee, Jinwoo Ryu
Copywriter: Youmi Jung
Illustrator: Seung-yeon Kim
Short rationale :
We are willing to donate for the people who suffers from the lack of safe drinking water.
But we hardly donate. Why? Isn't it because donating is too hard? Let's make it super easy!
That's why we invent a 'Donating 2-barcode Water'
One barcode is for me, and the other is for the African people.
We call this a 'BARCODROP' : barcode + drop that shares water with African children
With scaning the barcodrop, you can easily donate. Otherwise, you can peel off the barcodrop to decline donation.