AT&T was looking to engage Olympic enthusiasts at events (including this one in Times Square, NYC) leading up to the London games. Through The Marketing Arm, Bully! created an augmented reality trivia game that quizzed visitors on their USA Gymnastics knowledge. The multiple choice questions animated out of an AT&T branded virtual questions box and featured hints from Nastia Liukin. Get enough right in 60 seconds (you can't really lose) and win some cool AT&T swag!

Agency: The Marketing Arm

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