The LeadsCouncil Leadership Series is your opportunity to connect with professional peers to exchange information, discuss compliance regulations, prepare for changing market landscapes and learn the latest marketing trends, all without leaving your home.
Thursday, April 09, 2020
3:00 pm ET / 12:00 pm PT
Virtual Session: "Best Practices: How Performance Marketers De-Risk Ad Spend"
This week's webinar examines how the shift from CPL to CPS has become a common trend across the advertiser landscape. Aligning performance ad spend with the interactions that are most meaningful to a client is something Fluent has focused on in recent years.
By moving the billable action further down the funnel, campaigns are more reliant on transparency and real-time insights- unlocking unprecedented performance and scale.
Attendees will get important updates on the following topics:
How to structure a campaign, and model out a scenario that de-risks their ad spend while ensuring alignment on the common goal of more sales/conversions.
How to shift the model of their performance marketing campaigns with 3rd-party partners in a way that creates upside for both them and partners
How to unlock bigger budgets from more buyers.
The detail on the criteria your advertiser will need to support a successful user acquisition model.
Jonah Lovens - SVP Revenue, Fluent
Fernando Borghese - President & COO, Digital Media Solutions
Scott Norwalk - SVP Growth & Strategic Partnerships, Centerfield Corp.
Jesse Beal - SVP & General Manager, Progrexion
Eli Schwarz - VP Data Strategy & Partnerships, Jornaya