A 'call to arms' video , inviting fellow lager lovers to get involved
by downloading an app to give feedback on every beer they drink.
The data collected will then influence the style of lager that will be
available from June 2012.

Agency: AnalogFolk
Creative: Matt Grogan, Tim Bishop
Strategy: Matt Robinson
Technology: Peter Vahaviolos, Toby Vervaart
Agency Producers: Ronit Ambarchi, Jake Heath


Director/Design: Mike Williamson

Executive Producer: Adam Wells

Producer: Amelia Peacocke / George Kacevski

Illustrators - Josh Edwards, Pete McDonald, Mike Williamson, Simon Robson, Nick Petly

Animators - Danny Jenkins, Mike Williamson, Nick Petly

Cinema 4D - Danny Jenkins
Sound FX - George Kacevski

Sound mix - Stellar Glebe

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