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This video played immediately prior to the keynote at EnergyCAP's Catalyst training conference. This played to an audience that understands what sub-meters, variance, and normalization are. At the end of the video, Stevie Heinz, the company's CEO and the star of the video, walked into the conference center in costume.
Steve originally asked the marketing team to make a video consisting of various EnergyCAP employees saying, "welcome to Catalyst!" I was tasked with developing a concept. This is what I wrote and pitched, both to my managers and to Steve. I'm not sure how, but it was approved.
-Written by JM
-Video shot by JM with assistance from Ann Denner
-Costuming by Ann Denner
-Edit completed by JM
-Motion graphic, color work completed by JM
-Graphics generated by Rachel Siko