HEINEKEN has challenged designers from all over the world to share their sustainable ideas and solutions about the future of beer packaging. To kickstart the competition, Janne Kyttanen, industrial designer and pioneer of 3d prototyping, was locked in a secret location for 48 hours to develop his innovative ideas and inspire the participants.

Directed by Zoe & Marco
Produced by Godmother Films
Agency: Make, Amsterdam
D.O.P: Jonathan Massey

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