ValueNotes hosted an insighful webinar on “Social media for Competitive Intelligence” on the 25th of April 2012. The interactive session detailed the importance of social media as a tool to gain competitive intelligence. The webcast outlined various ways in which blogs, LinkedIn, message boards, forums, Facebook, etc can be systematically used for gathering vital information about one’s competitive landscape.
Key Take aways:
- The importance of building a framework to track social media for your ongoing CI needs
- How social media can be effectively leveraged for doing CI
- How to select the right social medium for specific need
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