As we partnered with Adobe in developing the Creative Suite experience for the revolutionary CS6 release, the challenge before us was to push boundaries. Impacting every touchpoint in the CS experience, we proposed that Adobe look beyond software — celebrating the creative freedom of its users and the emotional power of the creative process. Being truly committed to creativity, Adobe embraced the idea.
For the past three CS releases, Tolleson has collaborated with Adobe to build its brand architecture, taking a systematic approach to each release as well as its subsequent products. Because CS6 is groundbreaking, we knew that we had to respond in kind. Our solution: to construct a rich visual experience that not only expresses the power of the individual, but the power of all. Together, the striking imagery works in concert to tell a captivating story of boundless creativity and endless possibility.