in 2011 & 2012 SAB briefed Mann Made Media to come up with a mass education campaign that would inform and inspire their taverner community around the issues of alcohol abuse. The result was a compelling and engaging roadshow that highlighted the dangers of alcohol abuse and educated traders on how to deal with tough customers. The show ended with a quiz around the 5 issues.
We trained over 14500 people and over 80% of the people scored over 82% in the quiz
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