Another day. Another adventure.
Dubai…….. The city of limitless possibilities….. Stage for the X-Fighters World Tour
2012…… one of the craziest freestyle motorcross tours of the world.

Let the game begin!
Together with Red Bull, MINI presents to you this amazing event in Dubai’s Jumeirah
Beach Residence. 25.000 people could experience some jumping action themselves
and share their X-Fighters thrill directly with their Facebook friends in real-time.
At the MINI squares located on the event people received a free MINI Facebook Card
with RFID technology. With this card they were able to connect with their Facebook profile right away.
We captured a lot of happy faces…. And funny faces. It’s all about being cool.
Pictures were shared live on screen…….. and on people’s Facebook wall.

MINI gained thousands of likes and new fans.
Just as simple as it sounds.
Visitors got the chance to share their Mini X-Fighters vibe, while the world’s leading
freestyle motocross riders wowed the crowds with their stunts on the dirt track.
Get sport and get the action at an amazing social sharing event.
And….. oh yeah…., two lucky bastards got the best seats of the house.
BE COOL. BE BRAVE. BE MINI.

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