Amory Lovins 2011-2012 Seminar Series
March 21, 2012
Amory Lovins is widely considered among the world's leading authorities on energy, especially its efficient use and sustainable supply. As Chairman and Chief Scientist of the Rocky Mountain Institute, Lovins pioneered the concept of "soft energy paths" involving efficient energy use, diverse and renewable energy sources, with special reliance on "soft energy technologies" such as solar, wind, biofuels, geothermal, etc., matched in scale and quality to their task, and widely accessible across society.
Lovins' most recent work, "Reinventing Fire: Bold Business Solutions for the New Energy Era" offers market-based, actionable solutions integrating transportation, buildings, industry, and electricity. Built on Rocky Mountain Institute's 30 years of research and collaboration in all four sectors, Reinventing Fire maps pathways for running a 158%-bigger U.S. economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This would cost $5 trillion less than business-as-usual-in addition to the value of avoiding fossil fuels' huge but uncounted external costs.
In his lecture, Amory Lovins will demonstrate how business can become more competitive, profitable, and resilient by leading the transformation from fossil fuels to efficiency and renewables. This transition will build a stronger economy, a more secure nation, and a healthier environment.