The concert giant Live Nation engaged us to visualize the journey that their fans go on before, during, and after attending their events. Based on Live Nation’s research into concertgoers’ experiences, we designed and built an interactive 3D map that shows the relationships between each step in the journey, from research and planning to attending and sharing. After selecting which part of the journey they want to learn about, Live Nation’s team can access quotes from fans, bar charts, and other statistics to help inform future planning for the festivals and events they manage.
