We were invited to present the only masterclass from Chile at the Chilemonos Animation Festival. So to make things harder for ourselves we invented an international competition for all latin american advertising creatives. The goal was to write a script about advertising practices using 2 of the 6 different characters we provided.
The winner would see his/her idea animated by us in a 1.5 minute short (excluding credits). This is the resulting short.
The winning idea was from: Francisco González Serrano from Colombia.
Direction and animation by Leyenda VFX.
The whole case study was presented at our masterclass at Chilemonos Animation Festival on April 29th, 2012.
We hope you enjoy it. Please support us to launch our international contest again this year! We now want to go global with this initiative!