Awarded 9 X Trailer Campaign
Newly wrapped campaign for the first ever, voice activated video game: Tom Clancy’s EndWar. EndWar rated high for playability, but was being perceived as a complicated game to play. There were concerns that a general audience would be scared away from playing a really good, but unfamiliar genre game because of its innovations. Our campaign was launched with every intention of breaking down that barrier by revealing how easy the game is to play, thus enticing a new gaming audience to buy it.
It’s one of Eyestorm’s largest campaigns to date; a total of 9 unique trailers, a viral video, and a release trailer. The game, developed and published by Ubisoft, is the first of it’s kind to be controlled almost entirely by voice. Check out just one of the nine videos above which describes how to use the voice command feature. There are more videos to come, as the game’s Election Day release nears.