When City Council sold the name of the Asheville Civic Center, they violated almost every standard of open government. They kept the deal secret until after the City Council election, possibly affecting the outcome. They took no bids, dealing with only one company. They put out erroneous information about the value of the deal. They made the actual deal in private and then held a public hearing for a preordained outcome. 'Selling the Name' is about that process.