Rebel Industries activated the New Amsterdam Shave Lounge at the annual Coachella Music Festival in Palm Springs, CA. During the festival, the NAM Shave Lounge partnered with Flaunt Magazine as they took over creative control of the all-new Saguaro Hotel. The event played host to an artist lounge and interviews along with performances and DJ sets throughout the day. The crowd response was overwhelming as guest were not only surprised but delighted to spend time within the Shave Lounge. Whether taking in a specialty cocktail, navigating through the New Amsterdam Vodka website, receiving a manicure or enjoying a hot lather straight razor shave, there was an activity for everyone to enjoy.
Videographer credit: Erok & Kai Streets
Music: "Morsecode" & "Take Me to Dance"
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