Strukt was commissioned by Himmer, Buchheim und Partner to help them create a news-studio setting for the Erste Bank e_motion day 2011. The biggest challenge was to transport the news-look from the TV screen into an event location. Everybody knows how a newscast has to look on TV but how does it work with a live audience? Strukt decided to use a large panoramic backdrop with rounded edges as our projection screen. Through the use of picture-in-picture live video and pre-produced clips we enhanced the news experience.
For the opening of the event Strukt created a trailer, explaining the achievements of the past and the challenges of the future. The animation made use of the curved projection canvas and was spread over an aspect ratio of 4:1. A 16:9 adaption of the animation was used in Erste Bank‘s intranet before the event.
Client: Erste Bank Österreich
Agency: Himmer, Buchheim & Partner
Project Manager: Thomas Hitthaler
Programmer: Robi Hammerle
Designers: Iris Wieder, Robert Hammerle
Animators: Andreas Koller, Gregor Hofbauer
Agency CD: Eva Buchheim
Agency PM: Sonja Himmer, Melanie Riepl